Google
vs. Yahoo: Which users spend more?
Everyone with an Internet connection and even some who don't have
one know that Google is the most highly trafficked search engine.
What many marketers what to know, though, is which search users are
the more prolific online shoppers and researchers. According to a
recent Hitwise report, that also goes to Google. There is Yahoo affiliate
programs and Google affiliate programs. Google also has Google adsense,
which is popular. Yahoo has Yahoo web hosting, Yahoo personal ads,
Yahoo personals, Yahoo web host and much more. Both are great search
engines. What is most interesting from this update is that Yahoo is
closing the gap on Google. Now, the gap is still wide, but Yahoo is
gradually growing closer to their biggest competitor. According
to the charts, Google users are most likely to have spent $500 or
more online, are likely to live in an affluent section of suburbia
or be college-educated and living in urban sprawl areas of their cities.
Yahoo users, by contrast, are likely to be young singles with some
disposable cash, live in rural areas or have a blue-collar background.
So which user base is most appealing? Actually, a blend of both. Marketers
need to remember that completely ignoring one user base in favor of
another is hubris. Both user bases have positives and negatives and
both user bases are likely to need your products and services. Google
Analytics helps you find out what keywords attract your most desirable
prospects, what advertising copy pulled the most responses, and what
landing pages and content make the most money for you. If you have
an AdWords account, you can use Google Analytics directly from the
AdWords interface. Google Analytics also calculates ROI metrics from
automatically imported cost and keyword tracking data, saving you
time. Hosted in Google's global data centers, Google Analytics leads
the industry in data integrity and protection. Google Analytics has
always used first party cookies to ensure consistent tracking. Google
AdSense is a fast and easy way for website publishers of all sizes
to display relevant Google ads on their website's content pages and
earn money. Because the ads are related to what your visitors are
looking for on your site or matched to the characteristics and interests
of the visitors your content attract. You will finally have a way
to both monetize and enhance your content pages. It's also a way for
website publishers to provide Google web and site search to their
visitors and to earn money by displaying Google ads on the search
results pages. Google AdSense is the program that can give you advertising
revenue from each page on your website—with a minimal investment
in time and no additional resources. AdSense delivers relevant text
and image ads that are precisely targeted to your site and your site
content. Also, when you add a Google search box to your site, AdSense
delivers relevant text ads that are targeted to the Google search
results pages generated by your visitors’ search request. Try
online dating with Yahoo! Personals. Search photo personal ads and
meet other singles looking for fun dates and long-term relationships.
